Evaluation

Daniel Davison

I have developed many skills whilst making my sweded marketing campaign. One of the skills I have learnt is to work together with a team to make the swede. One example of this is before we went into making our swede we had to put all of our ideas down on paper. To do this we had to work as a team and make sure that a bit of everybody’s ideas into the making of the swede.  This is a good skill to have when making anything like this because everybody’s ideas will be different and by listing to each others you are enabling you self to make a better production.                                                                                                                               Another skill that I have developed is house to edit on a mac computer. For example at the end of filming out swede we had to put it all together and edit it; making clips shorter, adding music and add effects.  This skill is a must needed skill when it comes to making a production because with out this you are not able to put all the clips together and have a finished production.                            Another skill that I have developed is composing a shot. Whiles making the swede we had to make sure that the camera was at the right angle was at the right zoom and set up so that we had the right amount of background in. When making a production like this it is a skill you will need because without it the swede would not look as well filmed because if you have the camera at the wrong place when you are filming you may miss the mane part of the scene.

            A skill I learnt right through out the process of making of my swede was performance and building up the confidence to do get up in font of the camera. My main example of this is a shot were we all got up and did a dance to the song. To make the swede look the best we could this is what we had to do.                           I have learnt a lot about digital technologies such as the Internet.  Facebook and Twitter are great ways to market you band because there is millions of people who use these social networking sites every day. More people would see the band on a social networking site than on a poster put on the side of a bus stand.  This is why it is a great idea to market your band on the Internet.  For example YouTube, artists and bands add there music for people to listen to for free for the hope that they like the music and buy the song to download on the there iPod.  This is all done though Vevo on YouTube.  Vevo allows artists to put there music onto there site were it is safe and can not be downloaded illegally. 

            Another digital technology that is good for the band or artist to use it editing software like ‘final cut express’. This is good to a band to produce and manage there own music because with editing software’s like this is can make them look the best of the bust if they do it right. People are not just attracted to the music that a band makes but they are also attracted to the music video and this is why digital technologies like this can help a band sell music and become popular.

Online distribution is from my point of a view one of the main ways to sell you music and market it. ITunes, without iTunes people would have to go to a shop and buy the music but this does not happen anymore. People are not able to pick and choose what music they like of an album and only buy them songs and this is why it people choose to do this then to go and buy the whole album from the shop.                                                                                                                                  YouTube is not just a way for artists to let everybody here they music but is it also there way to build up a fan base. What a lot of artist do it they do vloging on the Internet so that they fans can get to know them.  For example the ‘Lucy Spragan’ song ‘Lighthouse’. There are two videos on her Vevo and one of them is the actual music video and one of them is the making of the music video. I think that when an artist does this it help build up a fan base as is connects the audience with the artist as the artist allows them to see how it all happened.                A disadvantage of marketing and showing music videos on the Internet is that people can convert the music and download it for free. This has been something that has been going on in the music industry for a long time and this is why artist are losing money to illegally downloading music on the Internet.                 Convergence is combining two or more technologies.  For example artists can now use their phone to record and edit there own music videos to add the Internet.